Turning your website visitor into buyers
Whether you just start in the e-commerce world or you have been there for many years, it can always be good to find new ways to make your visitors become buyers of your product. Indeed, this can be great for you because you have made a sale and for the consumer who got him self a new product.
But, it's important to understand that what is used by one store will not necessarily work for another. The main reason for this, is that their are many things that have to be taken into consideration. At first, it's important to understand that not all e-commerces are selling the same things. As the product is different the way market it should also be different. Secondly, a brand with more authority will definetly be able to convert it visitors into buyers. The main reason of this is that the brand have a reputation and is already known by the buyers. Also, the demographic of the customers can be an important variable. This could be because the cultures are different, the wage is different or many other variables. As you can see, it's not always easy to transform visitors into buyers. But there are some easy tricks that you can use.
Having a e-commerce that is mobile friendly:
In now days, people use more their phone than they actually use a computer. This means that a great percentage of your overall site visitors will be using their phone to visit your e-commerce. This is why it will be very important to have a user friendly website. Imagine you are looking for a certain product and you are coming to website with a bad design you will not be interested in looking on products simply because the website is not user friendly even if the products there are high quality. This is why it's always important to have a mobile friendly website.
Giving your customer reasons to trust your e-commerce:
Before even looking at the products, your website visitor will want to know if you e-commerce is trustworthy. It's possible to prove it them in many ways. The first thing you can do is having a well designed website and more important adding past customers review. This will encourage your visitors to trust more your store. Also, you can add security badges to prove that your payment methods are secure. Having great reviews and a secure website is an excellent way to calm skeptical customers.
Reminding customers of abandoned cart
One very effective way to transform your visitors into buyers is to simply remind them of their abandoned cart. But, you want to be very careful with this method, if you over do it your visitors will simply view you as a spam and will no longer visit your site. This is why this method can be effective but only if done the right way.
Give a sense of Urgency
In other words, you can't just post products and expect visitors to buy them. This is why you have to create a certain sense of urgency. You can do this is several ways. For example you can create flash sales that last 12h or simply install a count down on your website. If you want to increase the number of subscribers you can instead offer a discount code to every one who sign up to your news letter.